Lesson 1: Introduction: A Seat To The Table

Mentor Dino Ignacio shares his creative history while describing the overview of this course.  He also talks about how deeper design thinking allows you to create products that are unique to your personal audience, product and market.

Dino Ignacio

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Course Description

This is a course in innovative design thinking. The course will share tools and methodologies for creating products that solve clear and defined user needs. We will examine case studies from products and features from across some of the top tech companies in the US.

      This course will:

         - Define what a product is
         - Develop methods to understand the user’s needs
         - Define First Principles
         - Define the ‘Job to be done’
         - Walk through actual case studies


Track: Creator’s Toolkit

Date: April 1, 2022

Format: Video On Demand

  1. 01

    • Mentor Dino Ignacio shares his creative history while describing the overview of this course. He also talks about how deeper design thinking allows you to create products that are unique to your personal audience, product and market.
  2. 02

    • We will define what a product is and who it serves.
  3. 03

    • This chapter talks about what a product is and the atomic parts that define it
  4. 04

    • This chapter walks us through how to understand the user's needs.
  5. 05

    • Learn how to build solid Principles for your product.
  6. 06

    • This is a primer on the Jobs To Be Done theory and how it applies to innovation
  7. 07

    • We close off with this chapter and put together all the things we learned into one document.
  8. 08

    • Look at case studies both in the Design Document stage and as a completely finished product
  9. 09

    • Recap & Closing