TAKE A SNEAK PEEK

CLICK HERE

Lesson 1: Introduction/Meet your mentor

Meet your mentor, a singer-songwriter turned into music data insights manager! If you want to learn from someone who looks at music like a passion more than a topic to analyze (but still can), who sees the culture more than the numbers, you've come to the right place. Learn about one of the music business' top analytics tools, Chartmetric.

Jason Joven

Learn More About

Course Description

You’re a music artist, manager or small label, looking for your audience. You’ve created the best song, captured the soulfulness of your artistry, and are ready to share it with the world. The power has been moved from the big companies to the everyday person through streaming and social media. YouTube, Spotify, Apple Music, Instagram, TikTok, Twitter, Facebook: the world is in the palm of your hands.

We’ll learn about the various music data metrics you should be familiar with, like Spotify monthly listeners or Instagram audience demographics, benchmark your music data against other artists similar to you, understand the various tech platforms and regions of the world, and maybe most importantly, know when to leave all the data behind, and focus on your art. So what’s your story and who needs to hear it?

Track: Music

Format: Video on Demand

Date: April 1, 2022

Duration: 2 hours

  1. 01

    • Meet your mentor, a singer-songwriter turned into music data insights manager! If you want to learn from someone who looks at music like a passion more than a topic to analyze (but still can), who sees the culture more than the numbers...
  2. 02

    • Map out the digital environment of the music industry. and where your artistry fits. Whether on the streaming (Spotify, YouTube, Apple Music, etc.) or social media side (Facebook, Instagram, TikTok, etc.), understand how to spend your time wisely...
  3. 03

    • Part 2
  4. 04

    • Spotify monthly listeners, social media engagement rates, YouTube channel views vs. UGC views...there's a lot of vocabulary that might not make sense right now. Get a better idea of the terminology so you can interpret your audience signals the right way.
  5. 05

    • Part 2
  6. 06

    • Assess yourself as an artist or band. We'll walk through how to benchmark your work with other similar artists, and do a health check with what kind of platforms you are on. This gives you business context so you can make quality decisions.
  7. 07

    • A rundown of some of the tools that are available to you for music analytics. Some you may be familiar with like Instagram Analytics or Spotify for Artists. Chartmetric is a leading market-level music analytics tool, but there are others you can have...
  8. 08

    • A thorough walk-through of the leading market-level music analytics tool, Chartmetric. We'll cover the Artist List, Artist Page, Playlist List, Charts Page, and much more.
  9. 09

    • Contextual playlists, editorial playlists, algorithmic playlists...what's an independent artist to do? How you involve playlists in your audience strategy is up to you, but in this lesson, we'll talk about the different platforms...
  10. 10

    • Part 2
  11. 11

    • Cities, countries, regions...if you like geography, this is for you. If you don't....it's still for you! Why? Because culture matters. When you hit upload, your music is available to the world! That's a hard thing to wrap your head around...
  12. 12

    • Part 2
  13. 13

    • Business people in all sectors work with numbers, because it helps them minimize risk. In a creative economy like music and entertainment, there's a lot of risk when a spot at a festival is booked, when a brand deal is struck, or when an artist is signed.
  14. 14

    • Part 2
  15. 15

    • Some artists today ignore data, but it's ignoring so many potential fans around the world whose lives are better with your music. If you want to take advantage of this, you can. Just never forget what your personal goals are...