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Lesson 1: Introduction and Background

This video features the background and journey of the mentor, the objectives and overview of the course and why it is important to take this course.  Who I am / mindset / style and what you as participants will learn.

Geoff Langston

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Course Description

The madness that albums, tours, and even musicians themselves bring also comes with the incomparable rush and fulfillment of watching your artist achieve their wildest dreams.

Discover the ins and outs of the music business from experienced music manager Geoff Langston. He'll teach you the attitudes, skills, and industry know-how that will ensure a bright future in nurturing your artists. Plus, learn tried-and-tested techniques on building communities of music superfans!

Track: Music

Format: Video On Demand

Date: April 2, 2022

Duration: 2.5 Hours

  1. 01

    • This video features the background and journey of the mentor, the objectives and overview of the course and why it is important to take this course. Who I am / mindset / style and what you as participants will learn.
  2. 02

    • Building a long lasting successful relationship with your artists from the start of your relationship is the foundation of your and your artist’s future success.
  3. 03

    • Build trust. A long term successful relationship is built on trust. Really get to know each other as artist/manager and person.
  4. 04

    • Agree with the artist if they want a formal agreement and what that looks like. The industry standard of contract.
  5. 05

    • Having established that you can, and want to work together, there are some key elements of your relations to get right from the start. Agree upfront how decisions will be made Artist lead? Manager lead? And how?
  6. 06

    • The ultimate goal(s) for the artist. Get a ‘shopping list’ of what the artist wants to achieve
  7. 07

    • To achieve high quality performance, the artist must practice, practice, practice!
  8. 08

    • Communication is the most important part of any relationship. It is also, very often, the most difficult thing to get right! It is ensuring that there is a common understanding of what, why and how things work between the artist and manager.
  9. 09

    • Fail to plan - plan to fail. We all need goals and plans to achieve those goals.
  10. 10

    • Legal and professional management live by spreadsheets. Spreadsheets include income, expenditure, social media stats, fan activity, planned activities such as tours and releases
  11. 11

    • Letting people know you exist and are an amazing artist is critical. To maximize an artist profile results in more activity and income.
  12. 12

    • Superfans/ Social media/ Newsletters
  13. 13

    • It’s great that artists are passionate about singing and writing songs. To do music full-time or even part-time, you need to learn how to earn money. It’s all about maximizing income.
  14. 14

    • Ensure that if there is anybody apart from the artist involved, splits are agreed upfront to give everybody involved the correct share of any income.
  15. 15

    • Fan management Artists should be registered on all Digital Streaming Platforms (DSP’s) as artists. e.g. Spotify for Artists, Apple Music for Artists, Backstage with Deezer, etc.
  16. 16

    • Touring / Recordings / Releasing new music/ Merch / Performance/ Publishing / NFTs / Metaverse
  17. 17

    • This workshop is the tip of the iceberg. The music industry evolves every day. As Nile Rodgers said - “I know nothing.” So keep learning.