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Lesson 1: Introduction: Why Pitch?

In this video, we discuss the basic definition of a pitch and why every creator has to be well-versed in Pitch Craft.

JB Tapia

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Course Description

So, you’ve developed the most amazing, genre-redefining work in your field, and you’re absolutely positive you’re about to change the world…Except you won’t, because no one will see or hear of your art, unless you learn how to sell it effectively.

Simply put, the success of your work literally depends on how well you present it. That’s why every creator needs to know the basics of “The Pitch” – the discipline of selling your work, idea or concept to potential clients.

With this course, artists can pick up the fundamentals of pitching their art – how to read clients, set their expectations, build anticipation, and position the work as the answer to a particular need.

If you’re a creator, Pitch Craft is practically a prerequisite. Because your Work is only as good as your Pitch.

Track: Creator’s Toolkit

Format: Video On Demand

Date: March 1, 2022

Duration: 2 hours

  1. 01

    • In this lesson, we discuss the basic definition of a pitch and why every creator has to be well-versed in Pitch Craft.
  2. 02

    • In part 2, we introduce the basics of pitch strategy and its basis in advertising's "strat presentation"
  3. 03

    • In this 4-part lesson we discuss the different elements in the "strat presentation" pitch. The first element is the Competitive Landscape.
  4. 04

    • In part 2 of this lesson, we discuss the Objective/Challenge.
  5. 05

    • In Part 3 of the Elements of the Pitch lesson, we discuss the Target Audience.
  6. 06

    • In the final part of this lesson, we discuss the Strategy/Execution.
  7. 07

    • In this lesson, we discuss the limitations of the strat presentation and introduce the need for storytelling creativity in our pitch.
  8. 08

    • In this long lesson, we discuss the three rules of storytelling - Know Your Viewer, Establish your Genre, and Set Up your Ending.
  9. 09

    • In our final lesson, we recap all of our previous lessons, enumerate some common Do's and Don'ts, and give final words of inspiration.